Phillip R. Cateora,  R. Bruce Money,  Mary C Gilly  John L Graham <br/><br/>
International marketing 

 - 18th ed. 
 - Chennai  McGraw-Hill;   2020 
 - 680 
<br/><br/> international marketing addresses global issues and describes concepts relevant to all international marketers, regardless of their international involvement. Notwithstanding the extent of global perspective that firms may have, they are affected by the competitive activity in the global marketplace. It is this perspective that the authors bring into this edition of the text. The text focuses on the strategic implications of competition in different markets 
<br/><br/><label>ISBN: </label>9789389538243 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International business enterprises<br/>Intercultural communication
<br/><br/><label>Dewey Class. No.: </label>658.848 P537 I  / 109281