TY  - BOOK
AU  - Phillip R. Cateora,
TI  - International marketing
SN  - 9789389538243
U1  - 658.848 P537 I 
PY  - 2020///
CY  - Chennai
PB  - McGraw-Hill; 
KW  - Export marketing
KW  - International business enterprises
KW  - Intercultural communication
N1  - international marketing addresses global issues and describes concepts relevant to all international marketers, regardless of their international involvement. Notwithstanding the extent of global perspective that firms may have, they are affected by the competitive activity in the global marketplace. It is this perspective that the authors bring into this edition of the text. The text focuses on the strategic implications of competition in different markets
ER  -