TY  - BOOK
AU  - William G. Zikmund
TI  - Business Research Methods
SN  - 9789353503260
U1  - 658.403072 W6701 B 
PY  - 2013///
CY  - Delhi
PB  - Cengage India Private Limited
KW  - Business-Research
KW  - Management-Research
KW  - Business-Research Methodology
N1  - text book  continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies
ER  -