TY  - BOOK
AU  - David A. Aaker
TI  - Building Strong Brands
SN  - 9781849830409
U1  - 658.827 D2801 B 
PY  - 2010///
CY  - UK
PB  - Poket Books 
N1  - My book managing Brand Equity ,also published by the Free Press,set forth the perspective that a brand is a strategic  asset that is key to long -term performance and should be so managed.
ER  -