TY - BOOK AU - Naresh K. Malhotra , Satyabhusan Dash TI - Marketing Research SN - 9789353433291 U1 - 658.83 N1671 M PY - 2024/// CY - Chennai PB - Pearson N1 - With a complete theoretical framework, marketing Research, 7e is a text with a comprehensive and balanced coverage of the quantitative material ER -