Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth , G. Shainesh  <br/><br/>
Marketing Management 

 - 16th ed. 
 - Chennai   Pearson  2023 
 - 596 
<br/><br/> Feature- enriched and updated content considering the tremendous evolution in business models owing to digitalization, Social media marketing ,growing e-commerce and direct to consumer business 
<br/><br/><label>ISBN: </label>9789356062665 
<br/><br/><label>Dewey Class. No.: </label>658.8 P537 M   /  401279