TY  - BOOK
AU  - Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth , G. Shainesh 
TI  - Marketing Management
SN  - 9789356062665
U1  - 658.8 P537 M  
PY  - 2023///
CY  - Chennai 
PB  - Pearson
N1  - Feature- enriched and updated content considering the tremendous evolution in business models owing to digitalization, Social media marketing ,growing e-commerce and direct to consumer business
ER  -