Jochen wirtz, Christopher Lovelock, Jayanta Chatterjee , Gopal Das <br/><br/>
Essentials of Services Marketing 

 - 3rd ed.  
 - Chennai   Pearson  2024 
 - 675 
<br/><br/> Offering a comperhensive view of a fidld that is evoling at an unprecedented pace,Essentials of services Marketing ,third Edition ,is  a concise ,reader -friendly guide to marketing  and managing . 
<br/><br/><label>ISBN: </label>9789353435417 
<br/><br/><label>Dewey Class. No.: </label>658.8 J584 E   /  401271