TY - BOOK AU - Jochen wirtz, Christopher Lovelock, Jayanta Chatterjee , Gopal Das TI - Essentials of Services Marketing SN - 9789353435417 U1 - 658.8 J584 E PY - 2024/// CY - Chennai PB - Pearson N1 - Offering a comperhensive view of a fidld that is evoling at an unprecedented pace,Essentials of services Marketing ,third Edition ,is a concise ,reader -friendly guide to marketing and managing ER -