TY  - BOOK
AU  - Jochen wirtz, Christopher Lovelock, Jayanta Chatterjee , Gopal Das
TI  - Essentials of Services Marketing
SN  - 9789353435417
U1  - 658.8 J584 E  
PY  - 2024///
CY  - Chennai 
PB  - Pearson
N1  - Offering a comperhensive view of a fidld that is evoling at an unprecedented pace,Essentials of services Marketing ,third Edition ,is  a concise ,reader -friendly guide to marketing  and managing
ER  -