Fred R. David, Forest R. David Purva Kansal <br/><br/>
Strategic Management Concepts 

 - 16th ed 
 - Chennai   Pearson  2023 
 - 435 
<br/><br/> Strategic Management Concepts: A Competitive Advantage Approach, 16e, is a practical, skills-oriented strategic-management textbook designed to enable students to learn "how to do strategic planning', rather than simply memorize theories in strategy. 
<br/><br/><label>ISBN: </label>9789353062835 
<br/><br/><label>Dewey Class. No.: </label>658.4012 F871 S   / 401286