TY  - BOOK
AU  - Fred R. David, Forest R. David Purva Kansal
TI  - Strategic Management Concepts
SN  - 9789353062835
U1  - 658.4012 F871 S  
PY  - 2023///
CY  - Chennai 
PB  - Pearson
N1  - Strategic Management Concepts: A Competitive Advantage Approach, 16e, is a practical, skills-oriented strategic-management textbook designed to enable students to learn "how to do strategic planning', rather than simply memorize theories in strategy
ER  -