TY  - BOOK
AU  - S. Tamer Cavusgil, Gary Knight, John Riesenberger
TI  - International Business
SN  - 9789332584518
U1  - 658.049 T151  I  
PY  - 2018///
CY  - Chennai 
PB  - Pearson
N1  - International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. the book speaks to students of the technological age, facing a divers and evolving economic environment fuelled by the Internet and multimedia sources
ER  -