Philip Kotler,Gary  Armstrong, Sridhar Balasubramanian, Prafulla Agnihotry <br/><br/>
Principles of Marketing 

 - 19th ed. 
 - Chennai   Pearson  2023 
 - 736 
<br/><br/> This edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships.The text has been thoroughly revised to emphasizing the great role that social media and technology play in contemporary marketing. 
<br/><br/><label>ISBN: </label>9789357055215 
<br/><br/><label>Dewey Class. No.: </label>658.8 P537 P   / 401389