TY  - BOOK
AU  - Philip Kotler,Gary  Armstrong, Sridhar Balasubramanian, Prafulla Agnihotry
TI  - Principles of Marketing
SN  - 9789357055215
U1  - 658.8 P537 P  
PY  - 2023///
CY  - Chennai 
PB  - Pearson
N1  - This edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships.The text has been thoroughly revised to emphasizing the great role that social media and technology play in contemporary marketing
ER  -