TY  - BOOK
AU  - Gray Armstrong, Philip Kotler, Marc O Opresnik
TI  - Marketing: An Introduction
SN  - 9789332584471
U1  - 658.8 G7911 M   
PY  - 2024///
CY  - Chennai 
PB  - Pearson
N1  - Marketing An Intruduction  shows students how customer value -creating  it and capturing it -drives every effective marketing strategy
ER  -