Kevin Lane Keller, Vanita Swaminathan, Ambi MG Parameswaram,Isaac C Jacob <br/><br/>
Strategic Brand Management 

 - 5th ed.  
 - Chennai   Pearson  2024 
 - 642 
<br/><br/> Carefully curated content with a whole new chapter titled "Branding in the Digital Era" that provides a comprehensive overview of the major digital channels. 
<br/><br/><label>ISBN: </label>9789353946135 
<br/><br/><label>Dewey Class. No.: </label>658.4012 K518 S   /  401394