TY  - BOOK
AU  - Kevin Lane Keller, Vanita Swaminathan, Ambi MG Parameswaram,Isaac C Jacob
TI  - Strategic Brand Management
SN  - 9789353946135
U1  - 658.4012 K518 S  
PY  - 2024///
CY  - Chennai 
PB  - Pearson
N1  - Carefully curated content with a whole new chapter titled "Branding in the Digital Era" that provides a comprehensive overview of the major digital channels
ER  -