Philip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham <br/><br/>
International Marketing 

 - 18th ed. 
 - Chennai   Mc Graw Hill Education(India) Pvt. Ltd.  2023 
 - 680 
<br/><br/> 10 Indian cases includes in the book. New section on negative impact of new communication tools, intellectual property rights in the international context, Brexit, inventive international negotiation etc. 
<br/><br/><label>ISBN: </label>9789389538243 
<br/><br/><label>Dewey Class. No.: </label>658.848 P537 I  /  401428