TY  - BOOK
AU  - Philip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham
TI  - International Marketing
SN  - 9789389538243
U1  - 658.848 P537 I 
PY  - 2023///
CY  - Chennai 
PB  - Mc Graw Hill Education(India) Pvt. Ltd.
N1  - 10 Indian cases includes in the book. New section on negative impact of new communication tools, intellectual property rights in the international context, Brexit, inventive international negotiation etc
ER  -