David L Mothersbaugh, Del I Hawkins, Susan Bardi Kleiser, Amit Mookerjee <br/><br/>
Consumer Behavior : Building Marketing Strategy 

 - 14th ed. 
 - Chennai   Mc Graw Hill Education(India) Pvt. Ltd.  2024 
 - 753 
<br/><br/> This edition of consumer Behavior: building Marketing strategy its emphasis on marketing strategies influenced by culture values, demography, and society. The primary purpose of this this text is to provide students with a usable, managerial understanding of consumer behavior. 
<br/><br/><label>ISBN: </label>9789355321503 
<br/><br/><label>Dewey Class. No.: </label>658.8342 D2801 C   / 401464