TY  - BOOK
AU  - David L Mothersbaugh, Del I Hawkins, Susan Bardi Kleiser, Amit Mookerjee
TI  - Consumer Behavior : Building Marketing Strategy
SN  - 9789355321503
U1  - 658.8342 D2801 C  
PY  - 2024///
CY  - Chennai 
PB  - Mc Graw Hill Education(India) Pvt. Ltd.
N1  - This edition of consumer Behavior: building Marketing strategy its emphasis on marketing strategies influenced by culture values, demography, and society. The primary purpose of this this text is to provide students with a usable, managerial understanding of consumer behavior
ER  -