Warren J. Keegan, Gautam Dutta  <br/><br/>
Global Marketing Management 

 - 8th ed. 
 - Chennai   Pearson  2022 
 - 476 
<br/><br/> Global Marketing Management , 8e is a much needed classic global marketing book with an Indian focus.  It allows the readers to understand the 'true' global perspective of marketing with the help of Indian cases, exhibits and examples related to contemporary organizations. 
<br/><br/><label>ISBN: </label>9789332584327 
<br/><br/><label>Dewey Class. No.: </label>658.848 W256 G   /  401484