Wayne D. Hoyer, Deborah J. Maclnnis, Rik Pieters <br/><br/>
Consumer Behavior 

 - 7th ed.  
 - New Delhi   Cengage Learning Inc.   2024 
 - 525 
<br/><br/>CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings.  
<br/><br/><label>ISBN: </label>9789360537319 
<br/><br/><label>Dewey Class. No.: </label>658.8342 W367 C   /  402753