TY  - BOOK
AU  - Al Ries, Jack Trout 
TI  - POSITIONING: THE BATTLE FOR YOUR MIND
SN  - 9780070533752
U1  - 658.8 Al107 P  
PY  - 2024///
CY  - Chennai
PB  - McGraw Hill Education( India) Pvt Ltd. 
N1  - Some of the biggest breakthroughs of the past century were made by dynamic duos whose names will forever be remembered as synonymous with their monumental achievements
ER  -