000			01388nam a22001577a 4500
999			_c1574 _d1574
020			_a9780753516829
082			_a 155.92 B7301 S _b106334
100			_a Brafman, Ori; _aBrafman, Rom
245			_aSway : the Irresistible Pull of Irrational Behavior
250			_a1st Edition.
260			_aNew York _bVirgin Pub. _c2017
300			_a206
500			_aWhy would an experienced pilot disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history? Why do we find it near-impossible to re-evaluate our first impressions of a person or situation, even when the evidence shows we were wrong? Discover the answers in Sway. We all believe we are rational beings, yet the truth is that we're much more prone to irrational behaviour than we realise or like to admit. In this compelling book, Ori and Rom Brafman reveal why. Looking at irrational behaviour in fields as diverse as medicine, archaeology and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing so they draw on the latest research in social psychology and behavioural economics to reveal the irresistible forces that sway us all. Sway is a fascinating insight into the way we all behave and will change the way you view the world.
650			_aRationalism--Psychological aspects _aStupidity
942			_cBK