000 nam a22 7a 4500
999 _c35845
_d35845
020 _a9789332568730
082 _a658.11 D2803 E
_b102509
100 _aDavid H Holt
245 _aEntrepreneurship: New Venture Creation
260 _aNew Delhi
_bPearson
_c2016
300 _a553
500 _aEntrepreneurship is aimed at helping students transform their entrepreneurial dreams into reality. The book is organized in a way that will help readers explore the nature of entrepreneurship, provides models for new venture creation and describes ways to help entrepreneurs succeed. Part One, consisting of four chapters, establishes a foundation for the course. Part Two, comprising three chapters, describes product development, legal protection of innovations and the human side of enterprise in services. Part Three, which again has three chapters, concentrates on market research and development. Part Four, comprising four chapters, emphasizes the roles of entrepreneurs in their organizations.
650 _aEntrepreneurship
650 _aNew business enterprises
942 _cBK