000			nam a22 7a 4500
999			_c35876 _d35876
020			_a9788131785058
082			_a658.8 N293 M _b102542
100			_aNeeraj Pandey
245			_aMarketing Issues in SMEs: _bCases from India,
250			_a1st ed.
260			_aNew Delhi _bPearson _c2013
300			_a144
500			_aSmall and medium enterprises (SMEs) dominate our market and contribute to almost half of India's manufacturing output. In spite of this, smaller organizations have often failed to a significant degree due to lack of market understanding of this sector. Marketing Issues in SMEs offers a comprehensive analysis of the challenges faced by SMEs in India and guides them to develop a coherent understanding of the required marketing strategies to avail better opportunities. This book is a compilation of ten case studies that highlight the entrepreneurial journeys from the real world. The intensive research and rigorous analyses is supported by a lively approach which provides valuable experience to students of marketing and upcoming entrepreneurs.
650			_aMarketing research
700			_aGaganpreet Sigh
942			_cBK