| 000 | 01035cam a22002894i 4500 | ||
|---|---|---|---|
| 999 |
_c35995 _d35995 |
||
| 020 | _a9780198713517 | ||
| 082 |
_a658.049 Al119 I _b102621 |
||
| 100 | 1 | _aAlan Sitkin | |
| 245 | 1 | 0 |
_aInternational Business : _bchallenges and choices / _cAlan Sitkin and Nick Bowen. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi _bOxford University Press _c2010 |
||
| 300 |
_a433 _bcolor illustrations, maps ; _c27 cm |
||
| 500 | _aThe world has experienced some major upheavals in the three years since the publication of this textbook's successful first edition, and this new edition reflects these changing circumstances. Through a wealth of real-life examples from developed and emerging countries, the authors help you to envisage how organizations across the globe practise business. This text provides a solid theoretical underpinning whilst taking a critical approach, therefore actively encouraging you to critically analyse the theories to which you are introduced. With chapters dedicated to emerging markets and the environmental challenges facing organizations, you are also encouraged to think about the future trends in international business. | ||
| 505 | _aPart A. Introduction Chapter 1. Introduction to international business Chapter 2. Theories of international business Part B. Key players Chapter 3. International Business and National politics Chapter 4. Global frameworks Chapter 5. Multinational enterprises and foreign direct investment Part C. Cultural perspectives Chapter 6. National cultures Chapter 7. Corporate cultures Chapter 8. Multinational Corporate social responsibility Part D. International Strategy Chapter 9. Modes of internationalisation Chapter 10. Organization of multinational enterprises Part E. International Functions Chapter 11. International Production Chapter 12. International Marketing Chapter 13. International Finance Chapter 14. International Human resource management Part F. Future Chapter 15. The changing geography of international business Chapter 16. International Business and the environmental challenge | ||
| 650 | 0 | _aInternational business enterprises. | |
| 650 | 0 | _aInternational business enterprises | |
| 700 | 1 | _aBowen, Nick | |
| 942 | _cBK | ||