000			02399cam a22003617i 4500
999			_c35999 _d35999
020			_a9780199031580
082	0	4	_a658.4/5 B517 L _b102625
100	1		_aBinod Sundararajan
245	1	0	_aLean, Ethical Business Communication / _cBinod Sundararajan & Linda Macdonald.
250			_a1st ed.
260			_aNew Delhi _bOxford University Press _c2017
300			_a236 _billustrations ; _c23 cm
500			_aLean, Ethical Business Communication shows students how a focus on five key elements - strategy, content, outcome, presentation, and ethics – generates effective business communication. Using a series of immersive case studies drawn from the fictional tech company AFFORMS, the author helps students learn to apply this five-point focus to the complex communication challenges that they are likely to encounter in their future careers, including applying for a job, sending routine business messages, creating formal reports and presentations, and managing individual and corporate identities online. Practical and accessible, Lean, Ethical Business Communication helps students build the skills they need to become successful, confident communicators.
505			_aPART ONE: THE JOB SEARCH PROCESS - Creating and Maintaining Individual Identity The Career Portfolio: Résumés, Cover Letters and the Elevator Pitch Networking, Job Interviews and Follow Up PART TWO: INFORMATION, ANALYSIS AND ARGUMENTATION, PERSUASION Internal Informative Messaging Analysis and Argumentation Maintaining External Relationships with Business Letters PART THREE: REPORTS AND PRESENTATIONS Persuasive Techniques for Short Reports Persuasive Techniques for Long Reports Persuasive Techniques for Short and Long Presentations PART FOUR: THE INDIVIDUAL, THE ORGANIZATION, AND SOCIAL MEDIA Maintaining Corporate Identity and Managing Social Media
650		0	_aBusiness communication
650		0	_aBusiness communication
650		0	_aBusiness ethics
700	1		_aMacdonald, Linda,
942			_cBK