000			00969cam a2200277 a 4500
999			_c36001 _d36001
020			_a9780195699180
082	0	0	_a659.2 Iq1 P _b102626
100	1		_aIqbal S. Sachdeva.
245	1	0	_aPublic Relations : _bprinciples and practices /
260			_aNew Delhi : _bOxford University Press, _c2009.
300			_a568 _bill. ; _c24 cm.
500			_aPublic Relations: Principles and Practices is a comprehensive textbook designed for students of mass communication, corporate communications, and public relations (PR). The core concepts of PR have been explained through numerous examples, exhibits, tables, and illustrations. Divided into five parts, the first part of the book on Fundamentals and Emergence gives an overview of PR and acquaints the readers with the emergence of the field. The second part on Process and Practice discusses in detail the PR window for developing a PR programme, which includes scanning the environment, creating a communication plan-strategy, implementing the plan, and measuring its impact. The third part on Skills focusses on key communication and negotiation skills, which are essential for PR professionals. The fourth part on Applications goes on to discuss PR relations with several publics like customers, dealers, vendors, employees, investors, and media. The final part on Support Service elaborates on the role and structure of PR agencies. Students of media studies and those aspiring to be public relations professionals will find this book highly useful for its in-depth coverage of the key PR concepts. The book will also serve as a handy tool for practicing professionals.
505			_aPART 1: FUNDAMENTALS AND EMERGENCE Public Relations Fundamentals Emergence of Public Relations Public Relations in India PART II: PROCESS AND PRACTICE PR Plan Phase I: Scan The Environment PR Plan Phase II: Develop a Communication Plan PR Plan Phase III: Implementation of Communication Plan PR Plan Phase IV: Evaluation of Impact PART III: SKILLS Communication and Public Relations Negotiations Skills and Public Relations PART IV: APPLICATIONS Marketing Public Relations and Integrated Marketing Communications Customer Realtions Dealer Relations Vendor Relations Employee Public Relations Investor Relations Media Relations Corporate Social Responsibility and Community Relations Corporate Image Corporate Identity Management Event Management Public Relations and Crisis Management Government Public Relations Public Relations and Lobbying Corporate Advertising Anatomy of a House Journal Ethics and Public Relations PART V: SUPPORT SERVICE Public Relations Agency"
650		0	_aPublic relations.
942			_cBK