000			01924cam a22002174a 4500
999			_c36028 _d36028
020			_a9780199456161
082	0	0	_a658.8 V768 S _b102641
100	1		_aVinnie Jauhari
245	1	0	_aServices Marketing : _bText and Cases / _cVinnie Jauhari, Kirti Dutta.
250			_a2nd ed.
260			_aNew Delhi ; _bOxford University Press, _c2009.
300			_a578 _bill. ; _c24 cm.
490	0		_aOxford higher education
500			_aThe second edition of Services Marketing has been specially designed to meet the requirements of postgraduate students of management. Essential concepts related to services marketing are explained lucidly with the help of Indian and global examples, exhibits, and case studies. The book integrates theory with corporate examples and provides rich insights into the dynamics of the services sector. It also includes Internet-based exercises which will help the students apply theory to business situations.
505			_a Introduction to Services The Service Product Managing the Services Brand Marketing Research Understanding Consumer Behaviour Segmentation, Targeting, and Positioning for a Services Firm Customer Perceptions of Service Customer Expectations Pricing Strategies for Services Strategies for Promotion for Service Sector Managing Distribution Channels in Service Industry Physical Evidence Managing People in Service Industry Managing Service Processes Managing Demand and Supply Customer Feedback and Service Recovery Impact of Technology on Marketing of Services Managing Quality and Excellence Ethics in Service Firms Strategies for Business Growth Emerging Service Sectors in India
650		0	_aService industries.
650		0	_aService industries
700	1		_aDutta, Kirti.
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy0916/2009281031-d.html
942			_cBK