| 000 | 01621cam a22003375i 4500 | ||
|---|---|---|---|
| 999 |
_c36039 _d36039 |
||
| 020 | _a9780199467068 | ||
| 082 |
_a338.5024658 D7138 M _b102652 |
||
| 100 | 1 | _aDominick Salvatore. | |
| 245 | 1 | 0 |
_aManagerial Economics : _bprinciples and worldwide applications / |
| 250 | _a8th ed. | ||
| 260 |
_aNew Delhi _bOxford University Press _c2016 |
||
| 300 |
_a613 _billustrations ; _c24 cm. |
||
| 500 | _aManagerial Economics: Principles and Worldwide Applications, 8e is a comprehensive textbook designed for courses in managerial economics in business schools. Reflecting the highly globalized nature of tastes, production, labour markets, and financial markets in today&rsquos world, the book presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints. | ||
| 505 | _aPART ONE: INTRODUCTION The Nature and Scope of Managerial Economics Demand, Supply, and Equilibrium Analysis Optimization Techniques and New Management Tools PART TWO: DEMAND ANALYSIS Demand Theory Demand Estimation Demand Forecasting PART THREE: PRODUCTION AND COST ANALYSIS Production Theory and Estimation Cost Theory and Estimation PART FOUR: MARKET STRUCTURE AND PRICING PRACTICES Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition Oligopoly and Firm Architecture Game Theory and Strategic Behavior Pricing Practices PART FIVE: REGULATION, RISK ANALYSIS, AND CAPITAL BUDGETING Regulation and Antitrust: The Role of Government in the Economy Risk Analysis Long-Run Investment Decisions: Capital Budgeting | ||
| 520 | _aReflecting the highly globalized nature of tastes, production, labour markets, and financial markets in today's world, this book presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints. | ||
| 650 | 0 | _aManagerial economics. | |
| 650 | 0 | _aManagerial economics | |
| 942 | _cBK | ||