| 000 | 02569cam a22003617i 4500 | ||
|---|---|---|---|
| 999 |
_c36064 _d36064 |
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| 020 | _a9789332587694 | ||
| 082 | 0 | 0 |
_a658.8/7 B2795 R _b102659 |
| 100 | 1 | _aBarry Berman | |
| 245 | 1 | 0 |
_aRetail Management : _ba strategic approach / |
| 250 | _a13th ed. | ||
| 260 |
_aNew Delhi _bPearson _c2018 |
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| 300 |
_a722 _billustrations (chiefly color) ; _c29 cm |
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| 500 | _aRetail Management: A Strategic Approach, 13/e is a contemporary text which will enable the readers to thrive in today's retailing industry. It advocates one of the fundamental principle that retailers have to plan for and adapt to an ever-changing and complex environment. Without a pre-planned strategy, retailers may fail and be unable to cope with the market environment. This text helps readers become good retail planners and decision makers. This edition includes updated data which reflects the current global economic scenario with an extensive coverage of omnichannel retailing. | ||
| 505 | 0 | _aPreface -- An overview of strategic retail management -- An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Targeting customers and gathering information -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location -- Trading-area analysis -- Site selection -- Managing a retail business -- Retail organization and human resource management -- Operations management: financial dimensions -- Operations management: operational dimensions -- Merchandise management and pricing -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer -- Establishing and maintaining a retail image -- Promotional strategy -- Putting it all together -- Integrating and controlling the retail strategy -- Appendix: careers in retailing -- Glossary -- Endnotes -- Name index -- Subject index. | |
| 650 | 0 | _aRetail trade | |
| 700 | 1 | _aEvans, Joel R., | |
| 700 | 1 | _aChatterjee, Patrali, | |
| 942 | _cBK | ||