000			01106cam a2200277 a 4500
999			_c36117 _d36117
020			_a9788131763308
082	0	0	_a658.8/04 R5408 M _b102713
100	1		_aRobert P. Vitale
245	1	0	_aBusiness-to-Business Marketing : _banalysis and practice / _cRobert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch.
260			_aNew Delhi : _bPearson, _c2011.
300			_a512 _bill. (some col.) ; _c24 cm.
500			_aWritten from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that students need to know.
505			_a Introduction to Business-to-Business Marketing Business-to-Business Environment: Customers, Organizations, and Markets Organizational Buying and Buyer Behavior The Legal and Regulatory Environment Concepts and Context Of Business Strategy Market Research and Competitive Analysis Segmenting, Targeting, and Positioning Developing the Product, Service, and Value of The Offering Innovation and Competitiveness Pricing in Business-to-Business Marketing Business Development and Planning Business-to-Business Selling Developing and Managing the Customer Relationship Business-to-Business Branding Creating and Fostering the Brand Channel Relationships and Supply Chains Communicating with the Market Business Ethics and Crisis Management Case Studies
650		0	_aIndustrial marketing.
700	1		_aGiglierano, Joseph J.
700	1		_aPfoertsch, Waldemar.
942			_cBK