000 | 01106cam a2200277 a 4500 | ||
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999 |
_c36117 _d36117 |
||
020 | _a9788131763308 | ||
082 | 0 | 0 |
_a658.8/04 R5408 M _b102713 |
100 | 1 | _aRobert P. Vitale | |
245 | 1 | 0 |
_aBusiness-to-Business Marketing : _banalysis and practice / _cRobert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch. |
260 |
_aNew Delhi : _bPearson, _c2011. |
||
300 |
_a512 _bill. (some col.) ; _c24 cm. |
||
500 | _aWritten from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that students need to know. | ||
505 | _a Introduction to Business-to-Business Marketing Business-to-Business Environment: Customers, Organizations, and Markets Organizational Buying and Buyer Behavior The Legal and Regulatory Environment Concepts and Context Of Business Strategy Market Research and Competitive Analysis Segmenting, Targeting, and Positioning Developing the Product, Service, and Value of The Offering Innovation and Competitiveness Pricing in Business-to-Business Marketing Business Development and Planning Business-to-Business Selling Developing and Managing the Customer Relationship Business-to-Business Branding Creating and Fostering the Brand Channel Relationships and Supply Chains Communicating with the Market Business Ethics and Crisis Management Case Studies | ||
650 | 0 | _aIndustrial marketing. | |
700 | 1 | _aGiglierano, Joseph J. | |
700 | 1 | _aPfoertsch, Waldemar. | |
942 | _cBK |