| 000 | 01152cam a22003257a 4500 | ||
|---|---|---|---|
| 999 |
_c36161 _d36161 |
||
| 020 | _a9780199239009 | ||
| 082 | 0 | 4 |
_a658.872 R383 O _b102761 |
| 100 | 1 | _aGay, Richard. | |
| 245 | 1 | 0 |
_aOnline marketing : _ba customer-led approach / _cRichard Gay, Alan Charlesworth, Rita Esen. |
| 260 |
_aNew Delhi : _bOxford University Press, _c2007. |
||
| 300 |
_a538 _bcol. ill. ; _c25 cm. |
||
| 500 | _aSuitable for undergraduate and postgraduate marketing and business students undertaking web-related modules, this title offers a user-friendly introduction to internet marketing. The text provides an excellent and stimulating balance between theory and practice and recognises the advantages and drawbacks of doing business online. | ||
| 505 | _aPrinciples and Drivers of the New Marketing Environment Strategy and Models for the Virtual World Online Marketing Planning Issues Online Marketing Research - Principles and Practice Online Buyer Behaviour Positioning for Traffic and Profit. Search Engine Optimisation Permission and Personalisation Online Website Development - Design and Content The Online Product Pricing Issues on the Web Online Communication Tools Online Distributuion and Procurement Online Marketing Legal Issue | ||
| 650 | 0 | _aInternet marketing. | |
| 700 | 1 | _aCharlesworth, Alan, | |
| 700 | 1 | _aEsen, Rita. | |
| 942 | _cBK | ||