| 000 | 01323cam a2200337 a 4500 | ||
|---|---|---|---|
| 999 |
_c73960 _d73960 |
||
| 020 | _a9780070187757 | ||
| 082 | 0 | 0 |
_a651.7 H44 E _b102796 |
| 100 | 1 | _aHerta A. Murphy | |
| 245 | 1 | 0 |
_aEffective Business Communications / _cHerta A. Murphy, Herbert W. Hildebrandt, Jane P. Thomas. |
| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi : _bMcGraw-Hill Education _c1997 |
||
| 300 |
_a617 _bcol. ill. ; _c26 cm. |
||
| 500 | _aThis text will help develop communication skills needed by those aspiring to become effective communicators as business managers. Students of postgraduate and undergraduate students of business management/administration will find the book most useful. It is based on sound academic principles, real-world examples, and research. Apart from discussing written and oral communication like letters, memos, presentations and reports, the text also highlights the importance of nonverbal communication, message design, and intercultural communication in the global context. The text's modular design offers flexibility, because of which it can be used in business communication courses of various durations. | ||
| 505 | _aPART I: BACKGROUND FOR EFFECTIVE BUSINESS COMMUNICATION Chapter 1: Effective Communications in Business Chapter 2: The 7 C's of Effective Communication PART II: BUSINESS COMMUNICATION IN CONTEXT Chapter 3: Business Communication and the Global Context Chapter 4: Business Communication and the Ethical Context Chapter 5: Business Communication and the Technology Context PART III: MESSAGE DESIGN Chapter 6: The Process of Preparing Effective Business Messages Chapter 7: The Appearance and Design of Business Messages Chapter 8: Good News and Neutral Messages PART IV: WRITTEN COMMUNICATION, MAJOR PLANS FOR LETTERS & MEMOS Chapter 9: Bad News Messages Chapter 10: Persuasive Written Messages PART V: WRITTEN COMMUNICATION, REPORTS Chapter 11: Short Reports Chapter 12: Long (Formal) Reports Chapter 13: Proposals PART VI: STRATEGIES FOR ORAL COMMUNICATION Chapter 14: Strategies for Successful Speaking and Successful Listening Chapter 15: Strategies for Successful Informative and Persuasive Speaking Chapter 16: Strategies for Successful Interpersonal Communication Chapter 17: Strategies for Successful Business and Group Meetings PART VII: THE JOB APPLICATION PROCESS Chapter 18: The Job Application Process--The Written Job Presentation Chapter 19: The Job Application Process--Interviews and Follow-up | ||
| 650 | 0 | _aCommercial correspondence. | |
| 650 | 0 | _aBusiness report writing. | |
| 650 | 0 | _aBusiness communication. | |
| 700 | 1 | _aHildebrandt, Herbert William, | |
| 700 | 1 | _aThomas, Jane P. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/description/mh022/96049149.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/mh022/96049149.html |
| 942 | _cBK | ||