000 01275cam a2200193 a 4500
999 _c74578
_d74578
020 _a9788120314757
082 0 0 _a658.8 G1996 M
_b103125
100 1 _aGary L. Lilien
245 1 0 _aMarketing Models /
_cGary L. Lilien, Philip Kotler, K. Sridhar Moorthy.
250 _a1st ed.
260 _aNew Delhi
_bPrentice-Hall,
_cc1992.
300 _axv, 803 p. :
_bill. ;
_c25 cm.
500 _aRecent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions. Marketing Models authored by a team of distinguished faculty that includes Philip Kotler examines the more promising scientific and database developments that assist managers in arriving at cost-effective marketing strategies and budgets. It describes some of the important developments in marketing theory which help analyse marketing issues more effectively.
505 _aTheory and Models in Marketing. Consumer Behavior. Organizational Buying Models. Price. Product. Advertising. Promotion. Sales Force. Distribution. New Product Planning. Strategy. Decision Support and Implementation. Appendices. Bibliography. Author Index. Subject Index.
650 0 _aMarketing
700 1 _aKotler, Philip.
700 1 _aMoorthy, K. Sridhar.
942 _cBK