000			01733nam a22001817a 4500
999			_c74985 _d74985
020			_a9789351340089
082			_a650.0721 Sr38 B _b103709
100			_aSrivastava T N
245			_aBusiness Research Methodology
250			_a1st ed
260			_aNew Delhi _bMc Graw Hill _c2016
300			_avp
500			_aThe book is designed to contain a judicious blend of the theory and practice of business research and understanding and applications of statistical methodology. It is written in simple language with lucid presentations and reader-friendly illustrations especially in use of statistical packages for statistical analysis. The book should be self-sufficient for MBA students to understand and apply the research methods for carrying out complete research projects from concepts to conclusions and finally report witting.
505			_a1. Introduction—Scope and Applications of Research (Research is Not an Option—It is Essential for Survival and Growth) 2. Concepts and Tools for Business Research 3. Research Process 4. Research Design 5. Measurement Scales 6. Primary and Secondary Data and Their Sources 7. Collection and Preparation of Data 8. Presentation of Data. 10. Simple Correlation and Regression 11. Statistical Inference 12. Analysis of Variance 13. Non-Parametric Tests 14. Multivariate Statistical Techniques 15. Report Writing 16. Ethics in Business Research Appendix I Indicative Topics for Business Research Appendix II Excel—A Tool for Statistical Analysis Appendix III Introduction to IBM SPSS Statistics Glossary Some Other Useful Books on Business Research Methodology Statistical Tables Answers Index
650			_aBusiness--Research--Methodology
700			_aShailaja Rego
942			_cBK