000			00623nam a22001697a 4500
999			_c74998 _d74998
020			_a9780070636699
082			_a658.8 T59 K _b103722
100			_aTom Feltenstein
245			_a401 Killer Marketing Tactics: _bTo increase sales, maximise profits.
250			_a1st ed
260			_aNew Delhi _bTata McGraw Hill _c2006
300			_a355
500			_aNo matter how small your budget or cutthroat your competition, you can wage sophisticated marketing and promotional campaigns.
505			_aPlanning the battle, How to choose the right tacties, Ten steps before launcheing, etc.
650			_aMarketing
942			_cBK