000			01064nam a22001697a 4500
999			_c76828 _d76828
020			_a9788126563531
082			_a658.83 D2801 M _b105720
100			_aDavid A Aaker
245			_a Marketing research: _bInternational student version
250			_a11th ed.
260			_aNew Delhi _bWiley _c2016
300			_a647
500			_aMarketers now have the opportunity to invest in more data research and take advantage of social networking. The new eleventh edition shows them how to utilize these techniques to compliment traditional methods. The book focuses on international market research and incorporates new case studies to present the latest information in the field. Marketers will also be able to access the book's Web site for a list of readings, links to other key sites, sample data sets for analysis and practice questions after each chapter.
505			_aThe nature and scope of Marketing Research, Data Collection, Data Analysis, Special topics in data analysis, Application of marketing Intelligence.
650			_aMarketing research
942			_cBK