| 000 | 00733nam a22001697a 4500 | ||
|---|---|---|---|
| 999 |
_c76923 _d76923 |
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| 020 | _a9780230637290 | ||
| 082 |
_a658.8 V 1 R _b105794 |
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| 100 | _aV S Ramaswamy | ||
| 245 |
_aMarketing management : _bGlobal perspective Indian context _hEnglish |
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| 250 | _a4th | ||
| 260 |
_aNew delhi _bRajiv beri for macmillan _c2010 |
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| 300 | _a872 | ||
| 500 | _aThis text is entering 4th edition. The previous three editions, with thirty reprints, have established it as a popular text on the subject for the MBA programmes of the universities and business schools in India. | ||
| 505 | _aUnderstanding marketing in a new perspective Fundamentals of marketing The marketing environment | ||
| 650 | _aMarketing--Management | ||
| 942 | _cBK | ||