000 00705nam a22001697a 4500
999 _c76926
_d76926
020 _a9788125942597
082 _a658.8 Ar 84 M
_b105797
100 _aArun kumar
245 _aMarketing management :
_bComprehensive text corporate insights best practices case studies
_hEnglish
250 _a2nd
260 _aNodia
_bVikas publishing house pvt ltd
_c2012
300 _a942
500 _aOur every action has a real or potential customer. True marketers will orient their every action, word and gesture to the needs, desires and whims of their customers.
505 _aUnderstanding marketing Marketing concept Marketing versus alternate philosophies
650 _aMarketing--Management
942 _cBK