| 000 | 00731nam a22001577a 4500 | ||
|---|---|---|---|
| 999 |
_c77289 _d77289 |
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| 020 | _a9780749461256 | ||
| 082 |
_a658.8342 Er 46 E _b106256 |
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| 100 | _aErik du plessis | ||
| 245 |
_aThe branded mind : _bWhat neuroscience really tells us about the puzzle of the brain and the brand _hEnglish |
||
| 260 |
_aBritan _c2011 |
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| 300 | _a251 | ||
| 500 | _aBrain science has undergone a revolution. It has made the front page of time magazine, and it is regularly reported in the popular newspapers that brain scientists have proved something or other. | ||
| 505 | _aThis book is about the consumer's brain The new paradigm The brain the coming together of disciplines | ||
| 650 | _aMarketing--Psychological aspects | ||
| 942 | _cBK | ||