000			01237nam a22001817a 4500
999			_c77889 _d77889
020			_a9788172243739
082			_a302.20954 K518 M _b106786
100			_aKeval J Kumar
245			_aMass Communication in India
250			_a4th ed
260			_aDelhi _bJaico _c2018
300			_a607
500			_aThe traditional discipline of Mass Communication now stands challenged by the rapid integration of telecommunications, computing, broadcasting and other media. An entirely new section on Mass Media, Intellectual Property Rights and the Public Domain has been introduced in this revised and updated edition. The book is compact with each section and subsection having a list of suggested readings, and most of the books suggested are that of Indian authors. — Comprehensive and critical account of recent developments in the media industries — Focuses on media analysis and critique, to reflect contemporary trends in communication theory and research — An entirely new section on ‘Telecommunications and New Information Technology’ has been introduced
505			_aIntroduction to Communication Theory, Mass Media, Cinema, Radio, etc.
650			_aMass media
650			_aCommunication--Social aspects
942			_cBK