000			01757nam a22001817a 4500
999			_c77891 _d77891
020			_a9781473902367
082			_a302.23 P2815 M _b106788
100			_a Paul Hodkinson
245			_aMedia, culture and society : an introduction
250			_a2nd ed
260			_aNew Delhi _bSage _c2018
300			_a326
500			_a'In his beautifully balanced, clear and broad-ranging account of a fast-changing field, Paul Hodkinson has successfully brought together myriad perspectives with which to critically analyse today's media culture and media society.'– Sonia Livingstone, Professor of Media & Communication, LSE Paul Hodkinson's bestseller is back, once again exploring the concepts and complexities of the media in an accessible, balanced and engaging style. Additions to the Second Edition include: A new chapter on advertising and sponsorship Extensive revision and updating throughout all chapters New material on technologies, censorship, online news, fan cultures and representations of poverty Greater emphasis on and examples of digital, interactive and mobile media throughout Fully reworked chapter on media, community and difference Up-to-date examples covering everything from social media, contemporary advertising, news events and mobile technologies, to representations of class, ethnicity and gender. Combining a critical survey of the field with a finely judged assessment of cutting-edge developments, this Second Edition cements its reputation as the must-have text for any undergraduate student studying media, culture and society.
505			_aElements of Media, Media Industry, Media Content, Media Users, Media, Power and Control.
650			_aMass media
650			_aMass media--Social aspects
942			_cBK