000			00659nam a22001457a 4500
999			_c80794 _d80794
020			_a9788177226225
082			_a658.812 Al71 C
100			_aAlok Kumar
245			_aCustomer Relationship Management _b: Concepts & Application
260			_aDelhi _bDreamtech Press _c2007
300			_a350
500			_ahe text is interspersed with a profusion of cases and examples from various businesses. Service verticals covered include banking, retail, telecom, airlines and electronic media. The book helps students / practitioners and general management to gain insights into valuable customer relationships
700			_aChhabi Sinha _aRakesh Sharma
942			_cBK