| 000 | 00794nam a22001697a 4500 | ||
|---|---|---|---|
| 999 |
_c80842 _d80842 |
||
| 020 | _a9789353069834 | ||
| 082 | _a658.8342 L5511 C | ||
| 100 | _aLeon G Schiffman | ||
| 245 | _aConsumer Behavior by Pearson | ||
| 250 | _a12th ed. | ||
| 260 |
_aNoida _bPearson Education _c2018 |
||
| 300 | _a670 | ||
| 500 | _aConsumer behaviour, 12th edition explores how the examination and application of consumer behaviour is central to the planning, development and implementation of successful marketing strategies. Additionally, the present edition has been molded keeping in mind that the Indian marketing context has several unique aspects that are different from a developed market. | ||
| 650 |
_aMotivation research _aConsumer behavior |
||
| 700 |
_aJoseph Wisenblit _aS Ramesh Kumar |
||
| 942 | _cBK | ||