000 00854nam a22001577a 4500
999 _c80845
_d80845
020 _a9789353435417
082 _a658.8 J584 E
100 _aJochen Wirtz
245 _aEssentials of Services Marketing
250 _a3rd ed.
260 _aNoida
_bPearson
_c2018
300 _a675
500 _aOffering a comprehensive view of a field that is evolving at an unprecedented pace, essentials of services marketing, third edition, is a concise, reader-friendly guide to marketing and managing services. Encompassing pioneering service concepts and the latest developments, academic research as well as managerial insights, this book combines a practical, real-world focus with rich visual pedagogy to present an engaging and exciting look at the world of the service economy
700 _aChristopher Lovelock
_aJayanta Chatterjee
_aGopal Das
942 _cBK