000 | 00854nam a22001577a 4500 | ||
---|---|---|---|
999 |
_c80845 _d80845 |
||
020 | _a9789353435417 | ||
082 | _a658.8 J584 E | ||
100 | _aJochen Wirtz | ||
245 | _aEssentials of Services Marketing | ||
250 | _a3rd ed. | ||
260 |
_aNoida _bPearson _c2018 |
||
300 | _a675 | ||
500 | _aOffering a comprehensive view of a field that is evolving at an unprecedented pace, essentials of services marketing, third edition, is a concise, reader-friendly guide to marketing and managing services. Encompassing pioneering service concepts and the latest developments, academic research as well as managerial insights, this book combines a practical, real-world focus with rich visual pedagogy to present an engaging and exciting look at the world of the service economy | ||
700 |
_aChristopher Lovelock _aJayanta Chatterjee _aGopal Das |
||
942 | _cBK |