000 01035nam a22001457a 4500
020 _a9789353160777
082 _a658.8 V23 S
_b109373
100 _aValarie A. Zeithaml
_aMary Jo Bitner
_a Dwanye D. Gremler
_aAjay Pandit
245 _aServices marketing
_b:Integrating Customer Focus Across the Firm
260 _aChennai
_bMc Graw Hill
_c2019
300 _a582
500 _aThe seventh edition of our hallmarked text on Services Marketing by Zeithaml, Bitner, Gremler and Pandit, introduces readers to the vital role that services play in economy and its future. Services dominate the advance economy of the world and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter and emphasizes the knowledge needed to implement service strategies for competitive advantage across industries
650 _aService industries--Marketing
_aCustomer services
_aMarketing
942 _cBK
999 _c81590
_d81590