| 000 | 01035nam a22001457a 4500 | ||
|---|---|---|---|
| 020 | _a9789353160777 | ||
| 082 |
_a658.8 V23 S _b109373 |
||
| 100 |
_aValarie A. Zeithaml _aMary Jo Bitner _a Dwanye D. Gremler _aAjay Pandit |
||
| 245 |
_aServices marketing _b:Integrating Customer Focus Across the Firm |
||
| 260 |
_aChennai _bMc Graw Hill _c2019 |
||
| 300 | _a582 | ||
| 500 | _aThe seventh edition of our hallmarked text on Services Marketing by Zeithaml, Bitner, Gremler and Pandit, introduces readers to the vital role that services play in economy and its future. Services dominate the advance economy of the world and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter and emphasizes the knowledge needed to implement service strategies for competitive advantage across industries | ||
| 650 |
_aService industries--Marketing _aCustomer services _aMarketing |
||
| 942 | _cBK | ||
| 999 |
_c81590 _d81590 |
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