000			01011nam a22001337a 4500
020			_a9789339221607
082			_a651.7 P4412 B _b401177
100			_aPeter W. Cardon
245			_aBusiness Communication
260			_aChennai _bMcGraw Hill Education (India )Pvt Ltd _c2018
300			_a555
500			_aThe Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.
942			_cBK
999			_c84906 _d84906